Taste the Difference — Sainsbury's
- Year
- 2018
- Client
- Sainsbury’s
- Agency
- Sainsbury’s
- Agent
- Folio Art
Taste the Difference — Sainsbury's
- Year
- 2018
- Client
- Sainsbury’s
- Agency
- Sainsbury’s
- Agent
- Folio Art
Six labels for Sainsbury's Taste the Difference dressing range: engraved botanical illustration, flat colour grounds and angled corner frames leaving room for the central text block.
Direct commission from Sainsbury's via Folio Art, for the range's 2018 relaunch. Art direction was set in advance: engraved botanical illustration, flat colour grounds, corner frames built to clear space for the central text block. Ingredients and background colour were supplied per flavour; the studio's decisions were limited to the density of each frame. Six labels, still on shelf.