Natural Taste — Oscar Mayer
- Year
- 2017
- Client
- Oscar Mayer
- Agency
- McGarryBowen
- Agent
- Folio Art
Natural Taste — Oscar Mayer
- Year
- 2017
- Client
- Oscar Mayer
- Agency
- McGarryBowen
- Agent
- Folio Art
A print campaign for Oscar Mayer's Natural Meat range: five compositions and around fifty ingredients drawn in rotring pen, herbarium-style, as a watermark behind each packshot.
Commissioned in 2017 via Folio Art for advertising agency McGarryBowen. Five visuals, one per hero product, built around a hand-lettered headline and a botanical background — vegetables, meats, cheeses, condiments — shared across visuals. All drawn in rotring pen, with no vectorisation, set in pale grey behind the photographic packshot.